Be One of the First to Try Taboo Tea

Tampa Bay gets it first. And so do you.

Taboo Tea is officially launching in the Tampa Bay area, with our initial retail rollout beginning at convenience stores throughout the St. Pete/Clearwater peninsula.

We're partnering with a select group of local creators to be among the very first to try it.

You'll receive our Peach and Lemon flavors to taste, experience and introduce to your audience as Taboo Tea makes its Tampa Bay debut.

We want your content to feel like you. Bring your personality, your creativity and your honest first reaction. We'll give you the brand story and key talking points. How you bring them to life is up to you.

Everyone's got one. Nobody needs to explain it.

Campaign Details

What You'll Do

✔ Try both Taboo Tea Peach and Lemon

✔ Create 1 Instagram Reel sharing your authentic first experience

✔ Share that Tampa Bay is the first launch market for Taboo Tea, with the initial retail rollout beginning at convenience stores throughout the St. Pete/Clearwater peninsula

✔ Highlight that you're among the first creators to try Taboo Tea

✔ Submit your Reel to the brand for approval before posting

✔ Make any reasonable edits requested for brand or compliance purposes

✔ Post the approved Reel within 7 days of receiving your product, unless otherwise agreed upon

✔ Invite @getvivazen and @gettabootea as collaborators on the Instagram Reel

✔ Encourage your audience to follow @gettabootea to see where Taboo Tea lands next

✔ Keep the Reel live for at least 90 days

Creative Direction

We want this content to feel authentic to your audience, so creative freedom is encouraged.

Unbox it. Taste both flavors on camera. Tell us which one wins. Take it out with friends. Give us your genuine first reaction. Or put your own spin on the idea of "What's Your Taboo?"

The most important things for your audience to know:

• Tampa Bay is the first launch market for Taboo Tea
• The initial retail rollout will begin at convenience stores throughout the St. Pete/Clearwater peninsula
• You're among the first creators to try it
• You're trying the new Peach and Lemon flavors
• Taboo Tea is a Non-Alcoholic Social Elixir
• Taboo Tea is for adults 21+
• Follow @gettabootea for updates on where Taboo Tea lands next

About Taboo Tea

Own Your Taboo.

Most brands are built on aspiration. Taboo Tea is built on recognition. A small indulgence, a quiet preference, a personal choice that requires no one else's approval.

Everyone's got one.
Nobody needs to explain it.

For adults who live by their own rules, Taboo Tea is a Non-Alcoholic Social Elixir, botanically crafted with zero apologies.

Because some of the best feelings start with something a little Taboo.

Sound Bite Inspiration

These aren't scripts. They're inspiration to help you tell the story in your own voice.

Tampa Bay Gets It First

• "Tampa Bay, we're getting Taboo Tea first."
• "Taboo Tea is officially launching in Tampa Bay, and I'm one of the first to try it."
• "Tampa Bay is the first market for Taboo Tea, starting with St. Pete and Clearwater."
• "Consider this your first look at Taboo Tea."
• "This hasn't officially hit stores yet, and I got an early taste."
• "Taboo Tea is making its Tampa Bay debut, starting with St. Pete and Clearwater."
• "If you're in St. Pete or Clearwater, keep an eye out because Taboo Tea is starting to roll out at convenience stores across the peninsula."
• "I'm getting an early taste of Taboo Tea before it starts hitting convenience stores around St. Pete and Clearwater."

Introducing Taboo Tea

• "It's called Taboo Tea, and it's not your typical canned tea."
• "It's a non-alcoholic social elixir."
• "Zero alcohol. Zero apologies."
• "This is the drink you don't have to explain."
• "Everyone's got one. This one's mine."
• "Some of the best things are a little Taboo."

What's Your Taboo?

We love the idea of making the campaign personal by answering:

"Everyone's got a Taboo. What's yours?"

It can be funny, relatable, unexpected or completely specific to you.

"My Taboo? Cancelling plans and being thrilled about it."

"My Taboo? Ordering dessert before dinner."

"My Taboo? Leaving the group chat on read."

"My Taboo? Going back to the restaurant I said I'd never go to again."

"My Taboo? I'll tell you mine if you tell me yours."

"Everyone's got one. Mine just happens to come in a can."

Capture Your First Sip

We'd love to see your real first reaction to both Peach and Lemon.

Which flavor wins?

There is no required reaction or opinion. Your experience and flavor preference should always be genuine.

Retail Availability

Taboo Tea is launching in the Tampa Bay market, with the initial retail rollout beginning at convenience stores throughout the St. Pete/Clearwater peninsula.

Specific store locations are not yet available.

Please do not name specific retailers or tell your audience that Taboo Tea is available at a particular location unless that information has been provided directly by our team.

Instead, encourage your audience to follow along as Taboo Tea begins rolling out across the market.

Give Your Audience a CTA

End your content by encouraging your audience to follow the launch and find out where Taboo Tea lands next.

Recommended CTA

"Follow @gettabootea to see where Taboo Tea lands next."

More CTA Inspiration

• "Tampa Bay gets it first. Follow @gettabootea for launch updates."
• "St. Pete and Clearwater, keep an eye out. Follow @gettabootea to see where you can find it."
• "Want to know where Taboo Tea is landing next? Follow @gettabootea."
• "I'm one of the first to try it. Follow @gettabootea to see where it lands next."
• "Tampa Bay, this one's for us. Follow @gettabootea for updates."

Brand Pronunciation

If mentioning VIVAZEN verbally in your Reel, please pronounce the brand:

VIVAZEN = VEE-VAH-ZEN

Please review the pronunciation before filming.

You'll receive our Peach and Lemon flavors to taste, experience and introduce to your audience as Taboo Tea makes its Tampa Bay debut.

We want your content to feel like you. Bring your personality, your creativity and your honest first reaction. We'll give you the brand story and key talking points. How you bring them to life is up to you.

Everyone's got one. Nobody needs to explain it.

Creator will receive $300 upon successful completion of the campaign.

The $300 campaign compensation will be paid after:

• Required content has been submitted
• Content has been approved
• The approved collaboration Reel has been published
• @getvivazen and @gettabootea have been invited as collaborators
• All campaign requirements have been completed

Payment will be issued via direct deposit through AWIN.

Creator is responsible for completing any required AWIN account setup and providing accurate payment information. Delays caused by incomplete or inaccurate payment information may delay payment.