America’s leading botanical brand expands into the next decade of mission-driven growth
Phoenix, AZ (August 27, 2024) – VIVAZEN®, the industry leading brand of Feel Good Relief® herbal supplements, is proudly celebrating its 10th anniversary by announcing today it has converted to a Public Benefit Corporation (“PBC”) . 2
Throughout the last decade, VIVAZEN has been on the mission to empower Everyday Heroes™ to live their best lives through the power of plants and natural wisdom. As a PBC, VIVAZEN will formalize this vision, including this public benefit purpose in its certificate of incorporation.
Transitioning to a Public Benefit Corporation (PBC) secures and focuses the impact of the VIVAZEN business to legally mandate its commitment to broader societal and environmental outcomes. The formal status will require VIVAZEN to deliver impact in the world and society in general, beyond profit. Locking in this status means as the business grows, its purpose will always be realized.
Since first introduced to the U.S. market, VIVAZEN’s robust portfolio of carefully curated botanical blends has been helping millions of consumers Feel Great™. This mission-driven change to become a PBC furthers the company’s longstanding commitment to social and environmental accountability. The public benefit status opens the door for VIVAZEN to further their corporate charitable partnerships, to be announced in the coming months.
“Embracing our new identity as a Public Benefit Corporation is not just a milestone—it’s a powerful declaration of our dedication to fostering a world where self-care is not just a choice, but a fundamental right,” said Natalie Gershon, VIVAZEN Chief Marketing Officer. “We are deeply committed to advancing our mission, and I am excited to amplify our efforts to create a positive change in the world.”
About VIVAZEN
VIVAZEN is a trailblazer in the herbal supplement market, offering an unrivaled lineup of multi-botanical products that deliver Feel Good Relief®. With a decade of experience and a reputation for quality and safety, VIVAZEN is on a mission to empower Everyday Heroes to live their best lives through the power of plants and natural wisdom. For more information, visit https://vivazen.com.
Media: press@vivazen.com
2 As measured by Nielsen, 52 week period ending April 2024, US Convenience Channel
*VIVAZEN® products are not intended to diagnose, treat, cure or prevent any disease and these statements have not been evaluated by the FDA.